How FanCode Is Changing Sports Viewing in India

FanCode

FanCode has become a major player in the Indian sports industry in a time when internet consumption has changed how viewers interact with entertainment. FanCode was created to meet the increasing need for customized sports content and was introduced in 2019 by Dream Sports, the parent company of Dream11. The FanCode app has revolutionized how Indian fans watch sports, get statistics, and engage with live games in light of the growth of streaming services and an audience that is becoming more and more mobile-first.

The Rise of FanCode in India’s Digital Sports Landscape

The love for sports is synonymous with India, but cricket is the country’s national sport. It had been difficult for fans of sporting activities other than cricket, like volleyball, basketball, kabaddi, and football, to access reliable content. FanCode addressed the mentioned drastic deficiency by launching a web of coverage of the less targeted sports while including cricket.

FanCode managed to set itself up very promptly in that it provided live broadcasts of both national league matches and international matches. With the FanCode app, users can find match highlights, in-depth analysis, live updates and exclusive interviews at one place.

Characteristics That Make FanCode Unique

The FanCode app’s array of features that put price, simplicity, and customisation first is what makes it especially enticing to Indian sports fans.

1. Match replays and live streaming
The FanCode app’s live streaming features are among its best qualities. The portal provides high-quality, buffer-free streaming for domestic events like the Syed Mushtaq Ali Trophy and international cricket series like India’s visit of the West Indies. Match replays and highlight packages are easily accessible for individuals who are unable to see live action.

2. Interactive Stats and Scorecards
Static scoreboards are a thing of the past. FanCode offers interactive scorecards with comprehensive information, such as graphical breakdowns, player performances, and ball-by-ball commentary. The ability to examine matches like experts has improved the viewing experience for fans who want to delve into data.

3. Cost-effective Subscription Plans and an Ad-Free Experience
The app’s ad-free environment is another feature that makes it easy to use. The FanCode app provides an uninterrupted experience, especially for subscribers, while many streaming services break up content with advertisements. Additionally, its pay-per-view business model does away with the necessity for pricey yearly plans by enabling fans to purchase admission to particular games or competitions.

4. Integration of Fantasy and Merchandise
The FanCode app offers broadcasting as well as a store where supporters may purchase official team goods. This vertical, called FanCode Shop, sells memorabilia, hats, and jerseys. FanCode seamlessly integrates with Dream11 fantasy gaming since it is a Dream Sports brand, allowing fans to make well-informed selections based on real-time performance statistics.

FanCode Covers Sports

FanCode began as a cricket-focused website but has since expanded to include a wide range of sports, reflecting the shifting preferences of Indian sports fans.

1. Cricket

The mainstay of FanCode’s product line is still cricket. The Caribbean Premier League (CPL), Bangladesh Premier League (BPL), and even minor competitions like the European Cricket Series have all had their broadcasting rights acquired by the platform.

2. Football

FanCode features matches from leagues like the Bundesliga, I-League, and others since it recognizes the explosive expansion of football passion in India. To keep football fans interested, it provides live streaming, post-match commentary, and behind-the-scenes video.

3.Baseball and Basketball

Indian fans now have the opportunity to watch international leagues that were previously underrepresented on conventional Indian sports networks because to FanCode’s coverage of the NBA and MLB.

Collaborations and Licensing Agreements

In order to diversify its portfolio, FanCode has built many licensing and cooperative acords.  To this end, the platform gains exclusive achievements of broadcasting rights and guarantees that all streams are available through legit channels freeing all the fans who watch them from dubious options.

  • Among the noteworthy collaborations are:
  • West Indies Cricket Board has been appointed as India’s official cricket broadcaster.
  • India has the live broadcasting rights of Bundesliga International.
  • MLB and NBA broadcasting alliances.

Not only do these arrangements increase the value FanCode brings to the table for the customers, but it also continues to define the platform as a trustworthy and authentic sports content provider.

The Contribution of FanCode to Democratizing Sports Content

FanCode is significantly contributing to the democratization of sports in numerous ways. Events are ranked by traditional TV networks according to their potential for broad appeal and advertising. On the other hand, the FanCode app makes it possible for non-mainstream sports and even small-scale competitions to attract viewers. In a nation like India, where regional leagues frequently lack sufficient coverage, this is especially crucial.

Fans from a variety of linguistic origins can enjoy sports in their preferred language thanks to the platform’s support for regional language commentary. In addition to increasing viewing, this inclusive strategy fosters a more active sports culture.

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